Buy less, use more
Korra was founded because we wanted to make conscious choices around how we make and wear clothes. We believe this is the future of consumption.
Your perfect pair
We don’t start making jeans until you order them because we need to ask you a few questions to understand how you want your pair to fit and feel.
Then we make the pair - exactly how you like them.
"Korra Jeans can be credited for pioneering the movement, being one of the first homegrown brands to exclusively offer customised denim"
"Focusing on made-to-order as it reduces the need to keep inventory in the hope of a potential sale."
"The jeans turned up, snugly rolled into a simple cloth bag, and they fit me perfectly. "
"Putting your own fade on selvedge denim jeans is a massively cool experience."
"Each pair of jeans is made after the order is placed, so that it can be customised."